In January 2023, The Young Australian Broadway Chorus (YABC) put on a spectacular production of multi-award-winning musical, Spring Awakening.

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The campaign targeted inner city Millennials with an interest in the underground music scene.

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The aesthetic for the campaign was "grunge rock meets teen rebellion". This was achieved through the use of grungy textures mixed with handwritten scribbles and torn paper. The contrasting red in the text and overlays signals distress or danger, a recurring theme throughout the show.

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Using Plakkit street posters in conjunction with organic and sponsored social media content, we reached more than 5,000 people over a two week advertising period. We sold approximately 70% of all available tickets.