As the Communications Officer, I was tasked with strengthening the brand image of the organisation and making it cohesive across all channels.

 

I did this by leading the design of all the marketing collateral across digital and print, utilising the hues of blue and green as well as white in the brand guidelines. Adding a subtle circular element derived from the 'Options. Dignity. Rights' badge ensured cohesiveness.

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With the elderly being our core audience, legibility was key, so a clean and minimal visual identity was established.